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The feature shows Spotify leveraging one of several acquisitions it's made in the podcast space - it bought Anchor and the podcasting network Gimlet Media last February - to try to capitalize on creative trends during the pandemic.Spotify for Podcasters, formerly known as Anchor, is the easiest way to create and share your podcast.Ĭreate your podcast using the recorder, distribute it to your favorite listening platforms, grow your audience, and earn money for your episodes-all from your phone or tablet, for free. Anchor aims to help podcasters overcome those hurdles with its new video conversion software. The coronavirus pandemic has disrupted operations for podcasters and production companies that are used to recording in-person, but are now limited to connecting with others through voice calls or other means of remote communications.
New Amsterdam Vodka debuted the first branded podcast series on Spotify two years ago, and several marketers have since followed. Anchor also broadcasts the podcast and provides free distribution on Spotify, Apple Podcasts, Google Podcasts, Overcast, Breaker and Castbox, among others, TechCrunch reported.Īnchor's video conversion tool is mostly aimed at podcasters who are using video calling services like Zoom to interview guests or have conversations with co-hosts, but it may have applications for mobile marketers that produce branded podcasts as well.
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